conference, mindful it's difficult to get attention at a technology start-up. >> i thought who better than myself to be showing new a wedding dress to create attention. >> reporter: the stunt paid off. bloggers took off and the company is making traction. >> teacher appreciation, anniversaries, graduations, memorials, class yearbooks and birthdays. >> reporter: he said he would some time like to build in the feature to have the message delivered after one's death. reporting for cnn, san francisco. >>> all right, coming up at 6:00, adopt a pet for free. why one person's jen ross thy will help -- generosity will help top your family and new recommend dations -- recommendations on breast feeding. >>> when you think of the holiday music, you think of christmas carrolls. >> we are going to have a good time. >> catchy, uh? >> the song let youtube less than a week ago and already as more than 4 million hits. it was written by the man behind rebecca black's infamous "friday" song. some are calling it the worst song ever. 12-year-old nicole westbrook doesn't seem to mind. >> honestly, i don't